Intentional Performance Attention
47s

That is how long the average person can sustain
focused attention before their mind wanders.

Down from 2.5 minutes in 2004 — Gloria Mark, PhD · UC Irvine

Your Focus Is A Skill. Train It.

The Problem

Every coach talks about focus.
Almost nobody trains it.

50%

of elite performance fluctuation

Is attributable to psychological factors — yet most athletes spend zero structured time training the mental side of their game.

Weinberg & Gould, 2023
69%

decline in sustained attention

In a single generation. Your athlete is growing up in an environment specifically engineered to destroy the one skill that governs everything else.

Gloria Mark, PhD · UC Irvine

Attention is the thing that runs everything. Without it, there's no focus under pressure, no self-regulation, no awareness of what's happening in the moment. No mental toughness. Period.

And right now, your attention is getting worse. Not because you're lazy or undisciplined. Because the smartest engineers in Silicon Valley are paid to take it from you. That's not a conspiracy — it's a business model. Meta and Google generate over $340 billion annually by keeping eyes on screens as long as possible, using techniques borrowed from slot machine design.

You can't outthink this problem. You have to train your way out of it.

"Mental toughness is paying attention to the right thing, at the right time, regardless of circumstances. It is a trainable skill — not an immutable trait."

The Protocol

Four Weeks. Fifteen Minutes A Day.

This is Mindfulness-Based Attention Training — the same protocol used with military units, surgical teams, and elite athletes. Developed by Dr. Amishi Jha at the University of Miami. Not a wellness exercise. A performance tool.

01

Week 1 — Focused Attention

Pick one point. Hold your attention there. Notice when it wanders. Bring it back. Simple. Not easy.

~15 min / day

02

Week 2 — Body Scan

Expand awareness through the body. Learn to notice tension, activation, fatigue — without reacting to any of it.

~15 min / day

03

Week 3 — Open Monitoring

Widen the lens. Practice noticing whatever shows up — thoughts, emotions, sounds — without chasing or fighting any of it.

~15 min / day

04

Week 4 — Connection

Pull the first three weeks together into a practice of awareness directed at yourself and the people around you.

~15 min / day

Why This Comes After Identity

Attention without direction
is just concentration.

It doesn't mean anything until you know what to aim it at. Your values give you the target. MBAT gives you the capacity to hit it.

That's the sequence. Identity first — so you know what matters. Attention second — so you can stay there when it's hard. Ritual third — so both of those things show up automatically when the pressure is on.

Access the full protocol — free

Four guided MBAT sessions. One email. No pitch. Just the same attention training protocol used at the highest levels in sport, medicine, and the military — available to you right now.

Scroll down to unlock free access ↓


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